The following information outlines our Privacy Policy.

1. Definitions and Interpretation

"Personal data" means any information relating to an identifiable person who can be directly or indirectly identified, specifically in the context of professional outreach for mortgage services.

2. Information About Us

Leads Machine is a sole trader at 124-128 City Road, London, EC1V 2NX. Email: [email protected].

3. What Data Do We Collect?

We collect personal data in two ways:

Directly: When you register for our webinars via our site.

Indirectly: We collect professional identifiers from publicly available sources including the FCA Financial Services Register, professional directories (e.g., Unbiased, VouchedFor), and LinkedIn. This data includes your name, firm, and publicly listed business contact details.

4. How Do We Use Your Data?

We process your data for the following purposes:

To manage your webinar registration and attendance.

To provide professional industry training tailored for mortgage advisors.

To send automated reminders via SMS and Ringless Voicemail (RVM) to ensure session attendance.

To send follow-up professional referral strategies and system offers.

5. Lawful Basis for Processing

For our professional B2B outreach, we rely on Legitimate Interest. We have conducted a Legitimate Interest Assessment (LIA) to ensure this outreach is necessary, balanced, and relevant to your professional role. For marketing to sole traders, we utilize the "Soft Opt-In" rule following a professional negotiation (webinar registration).

6. Automated Decision-Making

We use automation (RPA) to match public records to professional profiles. You have the right to challenge any automated decision and obtain human intervention by contacting us at [email protected].

7. Data Sharing and Processors

We do not sell your data to third parties. We use secure third-party processors to facilitate our services, including GoHighLevel for CRM/automation and secure cloud providers for data enrichment. All processors are vetted for UK GDPR compliance.

8. Your Rights Under the UK GDPR and Data Protection Act 2025, you have the right to:

Access the data we hold about you.

Object to direct marketing at any time.

Opt-out of specific channels (e.g., voicemail) while remaining registered for events.

Request erasure of your data.

9. Data Retention

We hold your data for the duration of the webinar series and a 48-hour follow-up window. If you do not purchase our services, your data is added to a suppression list or deleted within 12 months.

10. Contacting Us

To exercise your rights or manage your preferences, email [email protected]. You may also lodge a complaint with the ICO.