Leads Machine
B2B Growth, AI Automation, Custom Infrastructure

We Build the Infrastructure & Growth Engine That Scales Your Revenue

From custom REST API pipelines and AI workflow automation to full-funnel ad performance, we turn fragmented tech stacks into predictable growth engines.

2x
MQL-to-SQL Conversion Velocity
18%
Reduction in Customer Acquisition Cost (CAC)
40%
Increase in Customer Retention Metrics

We build the custom automations & apps that make your tech stack actually work

Most tech stacks are a tangle of disconnected tools quietly leaking data and revenue. We engineer the custom automations, bespoke apps, and API glue that turn that tangle into one efficient system, eliminating manual work and unlocking the growth your stack was always capable of.

Custom API & Webhook Glue

Bespoke REST endpoints and signed webhooks that connect every tool in your stack, no more manual exports or broken handoffs.

AI Workflow Automation

Google Cloud AI and OpenAI-powered automations that stage campaigns, score leads, and draft content at machine speed.

Bespoke Internal Apps

Purpose-built apps that replace spreadsheets and busywork, giving your team one place to run the entire growth engine.

Real-Time Data Routing

Event-driven pipelines that enrich, dedupe, and route every lead to the right CRM record the moment it lands.

Core Service Offerings

Five pillars of a predictable growth engine

Each engagement is engineered to connect your data, automate your operations, and compound your pipeline, so growth stops being a guessing game.

2x MQL→SQL velocity

End-to-End Data & CRM Pipeline Integration

Connect paid search/social ad channels directly to HubSpot, Salesforce, and custom endpoints.

  • Streamline ad attribution across every paid channel
  • Accelerate lead velocity with clean, deduped routing
  • Double qualified opportunities from 150 to 300+ monthly SQLs
18% CAC reduction

Paid Media & Multi-Touch Budget Optimisation

Full-funnel ad budget management guided by real-time multi-touch attribution data.

  • Dynamic performance spend reallocation
  • Drop CAC while maximising pipeline value
  • Cross-channel attribution modelling
30% Faster staging

AI Workflow & API Automation

Integrate custom Google Cloud AI and OpenAI API automations into daily operations.

  • Tailored prompt engineering for your workflows
  • Automated campaign staging and content production
  • Boost production speed by 30%
99.9% Uptime SLA

Technical Web Architecture & Custom API Webhooks

Custom REST API integrations, webhooks, and technical web management.

  • Flawless data routing between web forms & analytics
  • Enterprise CRM database synchronisation
  • Reliable, documented webhook infrastructure
40% Retention lift

Revenue Operations & Handoff Restructuring

Automated lead scoring models and lifecycle stage triggers.

Bridge the gap between Marketing and Sales
Boost Net Revenue Retention (NRR)
Improve retention metrics by 40%

Ready to turn your stack into a growth engine?

Book a 30-minute strategy call. We will diagnose your funnel and show you where the next 2x is hiding.